Download the Agenda

Resource Center

Resource Center

Visit the Resource Center for complimentary industry related content!

Sponsorship Opportunity

Become a Sponsor

Learn more about sponsor opportunities

Read More


Become a Marketing IQ Member and receive our weekly newsletter!

Speaker Information

 Odile Roujol
Odile Roujol Advisor-in-Residence Next World Capital
Odile is an Advisor in Residence with Next World Capital, working with the firm’s portfolio companies as they expand into international leaders. 

Odile was most recently the Chief Strategy and Data Officer at Orange (a leading $40 billion+ market cap French telco in 30 EMEA markets with 350 million customers), where she reported to the CEO.  She previously served as SVP of Brand and Communications and SVP of Marketing for the company.  Before entering the technology and telecommunications field, Odile spent a large part of her career with major brands in the field of beauty and luxury as an executive with L’Oréal, Yves Saint Laurent and Bourjois (groupe Chanel).  While with L'Oréal, she managed the Lancôme brand in France and the United States and became Managing Director / President of Lancôme International in 2006 (#1 worldwide cosmetic brand in luxury retail).

She is a Board Member of Groupama SA, a key European insurance company based in Paris.  She's also a Business Angel at @50Partners, a French accelerator funded by 50 entrepreneurs dedicated to supporting selected startups.

Odile is a graduate of the HEC School of Management in Paris with an MBA in Marketing and Customer experience.  She is now based in San Francisco.

Odile is an Advisor in Residence with Next World Capital, working with the firm’s portfolio companies as they expand into international leaders.

January 27th, Day 1

4:05 PM Driving Customer Experience with Data Intelligence

Enterprises can create enormous value with and through customer experience  if the data and business teams are properly focused on benefits for the customer and consequently the company itself. We are currently on the verge of revolutionizing business operations with the  sheer volume of data available, the specializations represented by startups who are enterprise- able,  and a shift in business focus away from campaigns to customer -centric interactions.

How well does your organization manage its data,  external data, data/tech alliances, partnerships into nimble constellations of new opportunities for customer interaction and growth in real time? Are you an ‘Open Innovation’ company ? Are you willing to test and learn in an agile environment like that which is available today ?

This session will provide a glimpse into approaches to customer interaction to drive engagement and growth at Orange France and Next World Capital via internal and external data via constellations of partners around specific problems, issues, challenges, opportunities that change over time while maintaining a strong partner relationship with the customer regarding the privacy and security of their data.