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  • 2016 Chief Data and Analytics Officer Survey Results
    IQPC Exchange surveyed senior level data and analytics officers from Fortune 1000 companies about their companies and their priorities for 2016-2017. This infographic shows a respondent industry breakdown, average revenue, top investment areas, budgets for purchasing external solutions and more. The titles of those surveyed included CDA, CDO and Senior Director of Data and Analytics.
  • 2016 Chief Data and Analytics Officer Survey Results: Comic Book Edition
    The Big Data Monster has been causing fear and intimidation amongst the C-Suite. Can the Data and Analytics Heroes save the day?

    IQPC Exchange surveyed senior level data and analytics officers from Fortune 1000 companies about their companies and their priorities for 2016-2017. This infographic shows a respondent industry breakdown, average revenue, top investment areas, budgets for purchasing external solutions and more. The titles of those surveyed included CDA, CDO and Senior Director of Data and Analytics.

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  • How to Track Social Media with Google Analytics
    For all the information and insight Google’s powerful Analytics tools can provide, they’re still only providing some top level figures, primarily Direct, Search and Referral traffic. Think, “Traffic is traffic?” Well think again, as more and more marketers and private individuals are drilling deeper to gain a better understanding of what social media actions are resonating well with their communities, and which aren’t. But how do we separate the social media wheat from the day-to-day chaff?
  • Reaping the Customer Management Rewards of Data Analytics
    It’s no secret that leading firms such as Wal-Mart, American Express, Capital One, Amazon and CarMax use cutting-edge Data Analytics to outflank competition, improve marketing & operational efficiencies and get closer to their customers' needs.  Making sense of internally generated data – its collection, synthesis and reporting – and turning it into learnings and actionable strategy is what DA is all about.  All medium to large size companies generate reams of data on their customer habits, supply chain execution and financial performance.  Yet, few of them derive as much value out of this vital asset as they could.